It s 1901 and a guy named Harley has an idea Put an engine on a bicycle What Outside his door, carts are still pulled by horses and autos are a rare sight It s 1908 and a Harley Davidson motorcycle sets a record by getting 188 miles to a gallon of gas It s 1909 and the company introduces something new to its line a V twin cylinder engine Fast forward to the 21st century, and the technical innovation hasn t stopped But there s a lot than just choppers in the mix Examples The Harley Davidson racing team adds a seventeen year old girl to the roster 250,000 people help celebrate Harley s 100th anniversary in Milwaukee, Wisconsin And a museum devoted to the company s products opens up Clearly, this is a company unlike any other.How did Harley do it How did it go from making motorcycles to creating a Harley experience that puts hundreds of thousands of people aged sixteen to one hundred on the road traveling to events each year where they can meet company officials and other Harley riders That s what this book is all about In addition, the author offers special features that include a look at the colorful people associated with Harley, interesting trivia, a Harley Davidson time line, a focus on products, a look at how the company treats its workers, what its detractors have to say, and where the company is headed.Honda may match Harley Davidson for quality and perhaps innovation, but no one has matched the company for its ability to create buzz marketing and turn casual riders into unofficial sales people Harley Davidson, it turns out, isn t just in the motorcycle business As its mission statement points out, it s in the business of fulfilling dreams This book documents how Harley Davidson is a rare company in other ways Its loyal workforce, for one thing, is guided by principles like trust and respect for the individual For another, the company has made a superb effort to keep jobs in the United States, when it would be far cheaper and easier to use offshore labor Teetering on the brink of bankruptcy in the early 1980s, Harley has roared back to capture the hearts of riders the world over, including the million plus members of the Harley Owners Group members are known, naturally, as HOGs Harley Davidson a company that changed, and is changing, the world....
|Title||:||Harley-Davidson Motor Company (Corporations That Changed the World)|
|Publisher||:||Greenwood August 30, 2008|
|Number of Pages||:||200 pages|
|File Size||:||581 KB|
|Status||:||Available For Download|
|Last checked||:||21 Minutes ago!|
Harley-Davidson Motor Company (Corporations That Changed the World) Reviews
Being a Harley fan I have always wished for such a book. I have always been interested in learning more about the history, background and social context of this iconic form of transport. The book did not disappoint. It is insightful and well written. I highly recommend it.