Oil is the problem Cars are the solution Those two simple sentences by the authors of Zoom define the scope of their illuminating and important book, an examination of a transformation in business and culture that is occurring before our eyes We are living in the midst of a Great Awakening People are seeking environmentally sound alternatives to gas guzzlers Detroit s reign is over Oil companies, despite their billion dollar profits, could be on the brink of extinction if they don t adapt And citizens, all too aware that these industries have lobbied politicians into gridlock over energy policy, are mobilizing to support leaders who advocate new policies In Zoom, Iain Carson and Vijay V Vaitheeswaran, award winning correspondents for The Economist, show why and how geopolitical and economic forces are compelling the linked industries of oil and autos to change as never before Drawing on years of industry research including dozens of interviews with motor and energy executives, top policymakers, and latter day Fords and Edisons Carson and Vaitheeswaran explain How Toyota became the world s largest automaker through innovation and superior performance Why American politicians have, for decades failed to address our energy issues and global warming and how grassroots movements, along with individual entrepreneurs, innovators, and outsiders, are making real reform possible How these Green revolutionaries are creating new products powered by hydrogen, electricity, bio fuels, and digital technology.As political leaders debate our energy, environmental and economic future, Zoom offers a lucid and visionary portrait of what that future could be Anyone planning to vote will find compelling truth in its assertions and conclusions....
|Title||:||ZOOM: The Global Race to Fuel the Car of the Future|
|Publisher||:||Twelve Reprint edition October 20, 2008|
|Number of Pages||:||352 pages|
|File Size||:||582 KB|
|Status||:||Available For Download|
|Last checked||:||21 Minutes ago!|
ZOOM: The Global Race to Fuel the Car of the Future Reviews
Zoom presents some very interesting ideas on the future of Big Oil and the striving for alternative fuel vehicles of the future. If you are an environmentalist or a global warmer warner or a Bush basher then you will enjoy the definite slant and bias of this book. His obvious biases detract from what could be an excellent book that scares you about the future of hydrocarbons without selling the global warming theory so hard. It is obvious that he is infatuated with BP vs Exxon and the other Big Oil companies since he feels that they are not doing anything to look for alternative fuels. He has the same anti US auto company slant and pro Japan auto companies who can do no wrong and GM can do no right. If he stuck to the facts this argument could be made in a less obtrusive manner. However if you can get by all of this, there are certainly some very provocative thoughts put forward. He feels that the US made a pact with the devil in Saudi Arabia for oil but watch out for China and India. He may very well be correct in that and energy independence should be a priority as we are able to be held hostage.
Good overview but much has changed in the energy sphere that would have some effect on the conclusions from this book.
Zoom is not what I expected. I thought I'd get a survey of the various alt-fuel vehicle approaches that are being pursued today. Instead what I mostly got is an examination of all that's wrong with Big Oil, Big Auto, and Washington DC. And that's not necessarily a bad thing. I certainly learned a lot.
Very disappointing. Just a lot of tired old ideas - GM and oil company conspiracy theories. Not worth the money. I did not finish it.
Zoom: The Global Race to Fuel the Car of the Future