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Market Potential Estimation MethodologyOverviewThis study covers the outlook for products and services in Maputo.Estimates reported are given for the latent demand, or potential industry earnings P.I.E , for Maputo across hundreds of categories in millions of U.S dollars and of the region and of the globe These comparative benchmarks allow the reader to quickly gauge a Maputo vis a vis the world Using econometric models which project fundamental economic dynamics, latent demand estimates are created This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level The study also does not consider short term cyclicalities that might affect realized sales The study, therefore, is strategic in nature, taking an aggregate and long run view, irrespective of the players or products involved.This study does not report actual sales data, but give, however, my estimates for the latent demand, or the P.I.E for a variety of categories.In order to make these estimates, a multi stage methodology was employed that is often taught in courses on international strategic planning at graduate schools of business.What is Latent Demand and the P.I.E The concept of latent demand is rather subtle The term latent typically refers to something that is dormant, not observable or not yet realized Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms It is a measure, therefore, of potential industry earnings P.I.E or total revenues not profit if a market is served in an efficient manner It is typically expressed as the total revenues potentially extracte...

Title : The 2005 Economic and Product Market Databook for Maputo, Mozambique
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ISBN : 0497110261
Format Type : Spiralbound
Language : English
Publisher : Icon Group International, Inc February 23, 2005
Number of Pages : 314 pages
File Size : 863 KB
Status : Available For Download
Last checked : 21 Minutes ago!

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